Studio Insight Out was asked to support Heineken in increasing the adoption of insights as part of the sales approach. We performed an analysis on the current sales journey and the insights and solutions used in the daily sales operation. This resulted in a set of practical global guidelines to support local teams to improve the way insights are presented to end users. Also, we together initiated some concrete initiatives to improve local reporting, resulting in increased efficiency and better informed decision making.
Client: Heineken international
Key words: advisory, user centricity, insight-driven sales, best practices, insight adoption
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